April Drama Actor Brand Reputation Rankings Announced

April 15, 2026

The Korean Business Research Institute has revealed this month’s brand reputation rankings for drama actors!

The rankings were determined through a data analysis of the media coverage, participation, interaction, and community indices of 100 actors who appeared in dramas that aired between 15 March and 15 April.

The leads of the popular drama “Climax” dominated this month’s list, with Ju Ji Hoon topping with a brand reputation index of 3,359,275. High-ranking phrases in Ju Ji Hoon’s keyword analysis included “Climax,” “Bang Tae Seop,” and “Just an Excuse,” while his highest-ranking related terms included “fierce,” “immerse,” and “talk.” The actor’s positivity-negativity analysis also revealed a score of 92.37 percent positive reactions.

Ha Jung Woo, who is currently starring in “Mad Concrete Dreams,” took second place for April with a brand reputation index of 3,153,662.

Meanwhile, “Climax” leading lady Ha Ji Won ranked third with a brand reputation index of 2,970,177.

Han Ji Min, who recently stole hearts in “The Practical Guide to Love,” came in at a close fourth with a brand reputation index of 2,920,151.

Finally, Lee Jun Hyuk, who recently starred in “The Art of Sarah,” rounded out the top five with a brand reputation index of 2,165,080.

Check out the top 30 for this month below!