April Movie Star Brand Reputation Rankings Announced

April 26, 2026

The Korean Business Research Institute has revealed this month’s brand reputation rankings for film actors.

The rankings were determined through an analysis of consumer participation, media coverage, interaction, and community awareness indices of 50 popular movie stars, using big data collected from 21st March to 21st April.

The stars of the hit film “The King’s Warden” dominated this month’s list, sweeping all of the top three spots for April.

Park Ji Hoon continued his reign at the top of the list with a brand reputation index of 21,805,584 for the month. High-ranking phrases in his keyword analysis included “The King’s Warden,” “The Legend of Kitchen Soldier,” and “Danjong oppa,” while his highest-ranking related terms included “record,” “depth,” and “release.”

Yoo Hae Jin held onto his spot in second place with a brand reputation index of 15,022,816, while Yoo Ji Tae maintained his position in third with a score of 9,578,658.

Park Jeong Min rose to fourth place with a brand reputation index of 7,736,645, marking a 9.84 percent increase in his score since last month.

Finally, Yoon Kyung Ho rounded out the top five with a brand reputation index of 7,153,685, marking a 10.94 percent rise in his score since March.

Check out the top 30 for this month below!