April Variety Star Brand Reputation Rankings Announced

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from 4 March to 4 April.

Yoo Jae Suk continued his reign at the top of the list this month with a brand reputation index of 5,853,452. High-ranking phrases in his keyword analysis included “How Do You Play?”, “You Quiz on the Block,” and “Running Man,” while his highest-ranking related terms included “talk,” “trusted,” and “pay.” Yoo Jae Suk’s positivity-negativity analysis also revealed a score of 92.37 per cent positive reactions.

Meanwhile, Jun Hyun Moo took second place for April with a brand reputation index of 2,589,182.

HaHa came in a close third with a brand reputation index of 2,571,498, marking a 21.71 per cent rise in his score since March.

Kim Jong Kook rose to fourth place with a brand reputation index of 2,493,088, marking a 0.24 per cent increase in his score since last month.

Finally, Kang Ho Dong rounded out the top five with a brand reputation index of 2,290,621, marking a 33.64 per cent rise in his score since March.

Check out the top 30 for this month below!

1. Yoo Jae Suk
2. Jun Hyun Moo
3. HaHa
4. Kim Jong Kook
5. Kang Ho Dong
6. Shin Dong Yup
7. Lee Soo Ji
8. Joo Woo Jae
9. Seo Jang Hoon
10. Kim Dong Hyun
11. Ji Suk Jin
12. Kim Sook
13. Heo Kyung Hwan
14. Kim Jong Min
15. Kim Joon Ho
16. Tak Jae Hoon
17. Lee Sang Min
18. Jang Do Yeon
19. Lee Soo Geun
20. Park Myung Soo
21. Kim Gura
22. Song Ji Hyo
23. Super Junior’s Kim Heechul
24. Lee Young Ja
25. Ahn Jung Hwan
26. Kim Young Chul
27. Hong Jin Kyung
28. Lee Kyung Kyu
29. Jung Joon Ha
30. Kim Sung Joo

Watch Yoo Jae Suk, HaHa, and Kim Jong Kook on “Running Man” below:

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Top Centre Photo Credit: Xportsnews