August Advertisement Model Brand Reputation Rankings Announced

August 27, 2026

The Korean Business Research Institute has revealed this month’s brand reputation rankings for advertising models!

The rankings were determined through an analysis of consumer behaviour, using big data collected from 6 July to 6 August. The Korean Business Research Institute assessed participation, communication, media and social values of popular advertising models to calculate each star’s total brand reputation index for the month.

BTS topped this month’s list after seeing a whopping 204.72 per cent increase in their brand reputation index since July, bringing their total score to 3,552,236. High‑ranking phrases in the group’s keyword analysis included “outstanding,” “boycott,” and “surpass.” BTS’s positivity‑negativity analysis revealed that 93.67 per cent of reactions were positive.

Lim Young Woong took second place with a brand reputation index of 2,141,773, marking a 2.45 per cent rise in his score since last month.

Yu Jae Seok jumped to third place after seeing a 101.62 per cent increase in his brand reputation index, bringing his total score to 1,629,965 for August.

Meanwhile, RESCENE made their debut on the list this month with a brand reputation index of 1,572,383.

IVE came in at a close fifth with a brand reputation index of 1,479,248, marking a 72.55 per cent increase in their score since July.

See the top 30 for this month below.