August Boy Group Member Brand Reputation Rankings Announced

August 18, 2026

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual boy-group members.

The rankings were determined through an analysis of consumer participation, media coverage, communication and community awareness indices of 755 boy-group members, using big data collected from 15 July to 15 August.

BTS’s Jimin continued to top the list this month with a brand reputation index of 3,992,107, marking a 2.53 per cent increase on his July score. Top phrases in his keyword analysis included “ARMY,” “Who,” and “Billboard,” while his highest-ranking related terms included “sweet,” “beautiful,” and “captivate.” Jimin’s sentiment analysis also showed 92.96 per cent positive reactions.

BTS’s Jungkook rose to second place with a brand reputation index of 3,465,181, marking a 3.13 per cent increase on his score from last month.

ATEEZ’s San came in a close third with a brand reputation index of 3,347,283, marking a 74.40 per cent rise in his score since July.

Meanwhile, Wanna One’s Park Ji Hoon ranked fourth for the month with a brand reputation index of 3,252,938.

BTS’s Jin rounded out the top five for August with a brand reputation index of 2,852,155, marking a 55.06 per cent rise in his score since July.

See the top 30 for the month below.