August Girl Group Member Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual girl-group members!

The rankings were determined through an analysis of the consumer participation, media coverage, communication and community awareness indices of 735 girl-group members, using big data collected from 16 July to 16 August.

RESCENE’s Woni retained her top spot this month with a brand reputation index of 8,123,817, marking a 2.02 per cent rise in her score since July. High-ranking phrases in her keyword analysis included “LOVE ATTACK” and “REMINE”, while her top related terms included “down-to-earth”, “familiar” and “root for”. Woni’s positivity–negativity analysis also showed 93.52 per cent positive reactions.

Meanwhile, IVE’s Jang Won Young remained in second place with a brand reputation index of 6,261,001 for August.

BLACKPINK’s Jennie rose to third place with a brand reputation index of 5,826,161, marking a 16.88 per cent increase since last month.

aespa’s Karina came in a close fourth with a brand reputation index of 5,761,938, marking a 2.55 per cent rise in her score since July.

Finally, RESCENE’s Zena shot up to fifth place after a 74.80 per cent increase in her brand reputation index, bringing her total to 5,456,036 for August.

See the top 30 for this month below.

1. RESCENE’s Woni
2. IVE’s Jang Won Young
3. BLACKPINK’s Jennie
4. aespa’s Karina
5. RESCENE’s Zena
6. RESCENE’s Minami
7. IVE’s An Yu Jin
8. RESCENE’s Liv
9. BLACKPINK’s Rosé
10. RESCENE’s May
11. ILLIT’s Wonhee
12. aespa’s Winter
13. BLACKPINK’s Lisa
14. Red Velvet’s Joy
15. Girls’ Generation’s Taeyeon
16. BLACKPINK’s Jisoo
17. NMIXX’s Sullyoon
18. Red Velvet’s Irene
19. Red Velvet’s Seulgi
20. ITZY’s Lia
21. Red Velvet’s Wendy
22. Girls’ Generation’s Lim Yoona
23. TWICE’s Jeongyeon
24. Red Velvet’s Yeri
25. IVE’s Rei
26. ITZY’s Ryujin
27. IVE’s Liz
28. LE SSERAFIM’s Kim Chaewon
29. ITZY’s Chaeryeong
30. Girls’ Generation’s Sooyoung