August Idol Group Brand Reputation Rankings Announced

The Korean Business Research Institute has published this month’s brand reputation rankings for all idol groups.

The rankings were determined by analysing the consumer participation, media coverage, interaction and community awareness indices of various idol groups, using big data collected from 17 July to 17 August.

BTS continued their reign at the top of the list this month with a brand reputation index of 7,107,645, marking a 9.04 per cent increase in their score since July. High-ranking phrases in the group’s keyword analysis included “ARMY,” “BTS THE CITY ARIRANG,” and “world tour,” while their highest-ranking related terms included “surpass,” “record” and “boycott.” BTS’s positivity–negativity analysis showed 93.07 per cent positive reactions.

RESCENE came in a close second with a brand reputation index of 7,045,802, representing a 40.50 per cent rise in their score since July.

IVE took third place for August with a brand reputation index of 3,964,002, a 32.23 per cent increase on last month.

SEVENTEEN ranked fourth with a brand reputation index of 3,718,069, while TWICE rounded out the top five with a score of 3,591,890.

See the top 30 for this month below.

1. BTS
2. RESCENE
3. IVE
4. SEVENTEEN
5. TWICE
6. BLACKPINK
7. CORTIS
8. aespa
9. Red Velvet
10. ATEEZ
11. ILLIT
12. ENHYPEN
13. BIGBANG
14. Hearts2Hearts
15. KiiiKiii
16. I.O.I
17. Girls’ Generation
18. fromis_9
19. RIIZE
20. NMIXX
21. i-dle
22. OH MY GIRL
23. EXO
24. SHINee
25. Apink
26. H1-KEY
27. Super Junior
28. Stray Kids
29. BTOB
30. idntt

Watch BTS’s docu-series “BREAK THE SILENCE” with subtitles below:

Watch Now

And check out SEVENTEEN’s variety show “NANA TOUR with SEVENTEEN” below:

Watch Now