August Idol Group Brand Reputation Rankings Announced

August 17, 2026

The Korean Business Research Institute has published this month’s brand reputation rankings for all idol groups.

The rankings were determined by analysing the consumer participation, media coverage, interaction and community awareness indices of various idol groups, using big data collected from 17 July to 17 August.

BTS continued their reign at the top of the list this month with a brand reputation index of 7,107,645, marking a 9.04 per cent increase in their score since July. High-ranking phrases in the group’s keyword analysis included “ARMY,” “BTS THE CITY ARIRANG,” and “world tour,” while their highest-ranking related terms included “surpass,” “record” and “boycott.” BTS’s positivity–negativity analysis showed 93.07 per cent positive reactions.

RESCENE came in a close second with a brand reputation index of 7,045,802, representing a 40.50 per cent rise in their score since July.

IVE took third place for August with a brand reputation index of 3,964,002, a 32.23 per cent increase on last month.

SEVENTEEN ranked fourth with a brand reputation index of 3,718,069, while TWICE rounded out the top five with a score of 3,591,890.

See the top 30 for this month below.