August Individual Idol Brand Reputation Rankings Announced
The Korean Business Research Institute has revealed this month’s brand-reputation rankings for individual idols.
The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indices of 1,735 idols, using big data collected from 19 July to 19 August.
RESCENE’s Woni retained her position at the top of the list this month, with a brand reputation index of 6,951,891 — representing a 27.93 per cent increase in her score since July. High-ranking phrases in her keyword analysis included “Pretty Girl” and “oishii,” while her highest-ranking related terms included “sunny,” “likable,” and “pretty.” Woni’s positivity–negativity analysis also showed 93.47 per cent positive reactions.
BTS’s Jimin remained in second place with a brand reputation index of 5,339,944 — representing a 10.12 per cent rise in his score since last month.
IVE’s Jang Won Young came third with a brand reputation index of 4,694,131 — representing a 15.23 per cent increase in her score since July.
BTS’s Jungkook finished a close fourth with a brand reputation index of 4,614,619 — representing a 4.89 per cent rise in his score since last month.
Finally, BLACKPINK’s Jennie rounded off the top five with a brand reputation index of 4,350,624 — representing a 7.06 per cent increase in her score since July.
See the top 30 for this month below.
- RESCENE’s Woni
- BTS’s Jimin
- IVE’s Jang Won Young
- BTS’s Jungkook
- BLACKPINK’s Jennie
- BTS’s V
- Wanna One’s Park Ji Hoon
- BTS’s Jin
- ATEEZ’s San
- RESCENE’s Zena
- RESCENE’s Minami
- IVE’s An Yu Jin
- BTS’s j-hope
- RESCENE’s Liv
- RESCENE’s May
- BTS’ Suga
- BIGBANG’s G-Dragon
- BTS’s RM
- Red Velvet’s Irene
- TWICE’s Jeongyeon
- Red Velvet’s Joy
- aespa’s Karina
- aespa’s Winter
- Red Velvet’s Seulgi
- Red Velvet’s Wendy
- IVE’s Rei
- Red Velvet’s Yeri
- BLACKPINK’s Jisoo
- Girls’ Generation’s Taeyeon
- SHINee’s Key
Watch BTS’s docu-series “BREAK THE SILENCE” below:
