August Movie Star Brand Reputation Rankings Announced

August 23, 2026

The Korean Business Research Institute has revealed this month’s brand-reputation rankings for film actors.

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indices of 50 popular film stars, using big data collected from 20 July to 20 August.

Jung Ho Yeon topped this month’s list with a brand reputation index of 5,402,805, marking an 84.0 per cent increase in her score since July.

High-ranking phrases in Jung Ho Yeon’s keyword analysis included “HOPE,” “Whenever Possible,” and “World Cup Final,” while her highest-ranking related terms included “charming,” “captivate,” and “appear in.” Jung Ho Yeon’s positivity-negativity analysis also revealed a score of 92.59 per cent positive responses.

Go Youn Jung rose to second place with a brand reputation index of 3,418,636, marking a 34.36 per cent increase in her score since last month.

Yoon Kyung Ho took third place with a brand reputation index of 3,297,730, marking a 32.63 per cent rise in his score since July.

Meanwhile, So Ji Sub came in a close fourth with a brand reputation index of 3,270,777 for August.

Finally, Jung Hae In rounded out the top five after seeing a 180.27 per cent increase in his brand-reputation index, bringing his total score to 3,216,910.

See the top 30 for this month below!