August Star Brand Reputation Rankings Announced

August 29, 2026

The Korean Business Research Institute has published its brand reputation rankings for all stars for the month of August!

The rankings were determined through an analysis of various stars’ media coverage, consumer participation, interaction and community awareness indices, using big data collected from 29 July to 29 August.

RESCENE topped this month’s list after seeing a 27.65 per cent increase in their brand reputation index since July, bringing their total score to 10,180,185 for August.

BTS took second place with a brand reputation index of 9,495,066, marking a 16.77 per cent rise in their score since last month.

Lim Young Woong came in third place with a brand reputation index of 7,240,530, marking a 24.53 per cent increase in his score since July.

Meanwhile, Yu Jae Seok ranked fourth for August with a brand reputation index of 4,632,959.

Finally, ATEEZ rounded out the top five with a brand reputation index of 3,979,279.

Check out the top 30 for this month below!