August Variety Star Brand Reputation Rankings Announced

August 31, 2026

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indices of 50 popular entertainers, using big data collected from 1 July to 1 August.

Yu Jae Seok continued his reign at the top of the list this month with a brand reputation index of 5,263,371, marking a 1.21 per cent increase in his score since July. High-ranking phrases in his keyword analysis included “How Do You Play?”, “Happy Together,” and “Running Man,” while his highest-ranking related terms included “outstanding,” “meticulous,” and “humble.” Yu Jae Seok’s positivity–negativity analysis also revealed a score of 92.08 per cent positive reactions.

Kim Jong Kook rose to second place with a brand reputation index of 2,792,003, marking a 52.84 per cent increase in his score since last month.

Meanwhile, Lee Sung Min shot to third place with a brand reputation index of 2,741,606 for August.

HaHa came in at a close fourth with a brand reputation index of 2,689,721, and Kim Joon Ho rounded out the top five with a score of 2,627,666.

See the top 30 for this month below!