BIGBANG’s G-Dragon Named Ambassador For UNESCO World Heritage Committee
BIGBANG’s G-Dragon has been appointed honorary ambassador to the 48th session of the UNESCO World Heritage Committee.
On 3 July, the Korea Heritage Service announced, “G-Dragon is an artist who has exerted a global influence across the arts and culture that goes beyond K-pop. We deemed him the right person to convey to the world the significance of the first World Heritage Committee session to be held in South Korea.”
The Korea Heritage Service also mentioned G-Dragon’s establishment of the public-interest organisation JUSPEACE Foundation, which strives to address social issues through the arts and promote public-interest culture. The agency said, “The JUSPEACE Foundation’s core value, that ‘small acts of participation can change the world and create peace,’ connects with the mindset of ‘international co‑operation for peace’ pursued by UNESCO.”
On 10 July, the JUSPEACE Foundation and UNESCO will launch a ‘Heritage in Peace’ campaign, with G-Dragon appearing in promotional videos and in-person events. Donations raised through the campaign will be donated to the UNESCO World Heritage Fund to help protect World Heritage sites threatened by war, climate change and natural disasters.
G-Dragon commented, “I consider it an extremely meaningful honour to serve as the ambassador for the first UNESCO World Heritage Committee session to be held in South Korea.”
He continued, “As World Heritage sites are a shared asset that all of humanity must protect together, I want to convey a message of peace that resonates with many people and inspires them to take action.”
The UNESCO World Heritage Committee will hold its 48th session in Busan from 19 to 29 July, marking the first time that the committee is convening in South Korea.
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