[instiz] THE MOTHER WHO SAID “NO TO HER DAUGHTER BEING A SINGER” NOW PLAYS HER MUSIC VIDEO ON HER DEPARTMENT STORE’S SCREENS

The music video for a new song by ALLDAY PROJECT, a mixed-gender idol group featuring Annie (Moon Seo-yoon), the daughter of Shinsegae Inc. Chairwoman Chung Yoo-kyung, will be screened on the evening of the 28th on the large outdoor digital display at Shinsegae Department Store’s main branch in Myeong-dong, Seoul. The video will be shown on “Shinsegae Square,” the massive screen that the department store has cultivated as a new landmark in the Myeong-dong area.

The video features the title track from CRASH […] This marks the first time an All Day Project music video has been displayed at Shinsegae Square, occurring approximately 460 days after the group’s debut.

In a documentary video released last June on the official social media account of ALLDAY PROJECT, Annie shared the story of how she chose to pursue a career as a singer despite opposition from her family, including Chairperson Chung.

She recounted, “One day, almost as if in a trance, I asked my mom [Chairperson Chung Yoo-kyung], ‘Mom, what do you think about me becoming a singer?’ She just laughed and said, ‘That’s out of the question,’ so I thought, ‘Oh, I guess it’s not an option.'” She continued, “Two or three years later, I broached the subject seriously, saying, ‘Mom, I really want to be a singer,’ but she replied, ‘Does that make any sense? Absolutely not.'” She added, “The family’s opposition was strongest when I was in my second or third year of high school. However, when I insisted I couldn’t give up, my mom promised to help persuade the rest of the family if I got into university.”

Given that Annie and Shinsegae have previously been cautious about highlighting their family ties in their public activities, the screening of this music video is being viewed by some as the first “mother-daughter collaboration” between Chairperson Chung and Annie.