July Advertisement Model Brand Reputation Rankings Announced
The Korean Business Research Institute has revealed this month’s brand reputation rankings for advertising models.
The rankings were determined through an analysis of consumer behaviour, using big data collected from 3 June to 3 July. The Korean Business Research Institute evaluated the participation, communication, media and social values of popular advertising models in order to calculate each star’s overall brand reputation index for the month.
Lim Young Woong retained his spot at the top of the list this month with a brand reputation index of 2,090,482. Top phrases in his keyword analysis included “Hero Generation,” “High Valley, Top Hero,” and “birthday,” while his highest-ranking related terms were “confess,” “donate,” and “congratulate.” Lim Young Woong’s positivity–negativity analysis also showed 94.08 per cent positive reactions.
Meanwhile, BTS rose to second place in July with a brand reputation index of 1,165,738.
Park Ji Hoon took third place with a brand reputation index of 1,045,898, while Byeon Woo Seok came in at a close fourth with a score of 1,035,723.
Lee Jung Hoo rounded off the top five with a brand reputation index of 984,809, marking a 12.86 per cent increase in his score since June.
See the top 30 for this month below.
- Lim Young Woong
- BTS
- Park Ji Hoon
- Byeon Woo Seok
- Lee Jung Hoo
- Lee Soo Ji
- IVE
- Yoo Jae Suk
- BLACKPINK
- Kim Do Yeong
- Kim Yuna
- ILLIT
- Go Youn Jung
- Son Suk Ku
- 2PM’s Lee Junho
- Lee Jung Jae
- Jun Ji Hyun
- Koo Kyo Hwan
- aespa
- Gong Yoo
- Kim Dong Hyun
- So Ji Sub
- Yoo Hae Jin
- Kim Go Eun
- Hearts2Hearts
- Son Heung Min
- Girls’ Generation’s Lim Yoona
- Ryu Hyun Jin
- Lee Chan Won
- Shin Dong Yup
Watch Park Ji Hoon in his latest drama “The Legend of Kitchen Soldier” below:
And watch Byeon Woo Seok in “Lovely Runner” below!
