July Advertisement Model Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for advertising models.

The rankings were determined through an analysis of consumer behaviour, using big data collected from 3 June to 3 July. The Korean Business Research Institute evaluated the participation, communication, media and social values of popular advertising models in order to calculate each star’s overall brand reputation index for the month.

Lim Young Woong retained his spot at the top of the list this month with a brand reputation index of 2,090,482. Top phrases in his keyword analysis included “Hero Generation,” “High Valley, Top Hero,” and “birthday,” while his highest-ranking related terms were “confess,” “donate,” and “congratulate.” Lim Young Woong’s positivity–negativity analysis also showed 94.08 per cent positive reactions.

Meanwhile, BTS rose to second place in July with a brand reputation index of 1,165,738.

Park Ji Hoon took third place with a brand reputation index of 1,045,898, while Byeon Woo Seok came in at a close fourth with a score of 1,035,723.

Lee Jung Hoo rounded off the top five with a brand reputation index of 984,809, marking a 12.86 per cent increase in his score since June.

See the top 30 for this month below.

1. Lim Young Woong
2. BTS
3. Park Ji Hoon
4. Byeon Woo Seok
5. Lee Jung Hoo
6. Lee Soo Ji
7. IVE
8. Yoo Jae Suk
9. BLACKPINK
10. Kim Do Yeong
11. Kim Yuna
12. ILLIT
13. Go Youn Jung
14. Son Suk Ku
15. 2PM’s Lee Junho
16. Lee Jung Jae
17. Jun Ji Hyun
18. Koo Kyo Hwan
19. aespa
20. Gong Yoo
21. Kim Dong Hyun
22. So Ji Sub
23. Yoo Hae Jin
24. Kim Go Eun
25. Hearts2Hearts
26. Son Heung Min
27. Girls’ Generation’s Lim Yoona
28. Ryu Hyun Jin
29. Lee Chan Won
30. Shin Dong Yup

Watch Park Ji Hoon in his latest drama “The Legend of Kitchen Soldier” below:

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And watch Byeon Woo Seok in “Lovely Runner” below!

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