July Boy Group Member Brand Reputation Rankings Announced

July 18, 2026

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual boy group members!

The rankings were determined through an analysis of the consumer participation, media coverage, communication and community awareness indexes of 755 boy group members, using big data collected from 18 June to 18 July.

BTS’s Jimin held onto his spot at the top of this month’s list with a brand reputation index of 3,893,749. High-ranking phrases in his keyword analysis included “ARMY”, “Munich” and “blond”, while his highest-ranking related terms included “communicate”, “surpass” and “steadfast”. Jimin’s positivity–negativity analysis also revealed a score of 93.40 per cent positive responses.

Wanna One’s Park Ji Hoon came in a close second with a brand reputation index of 3,687,282, while BTS’s Jungkook ranked third with a score of 3,359,098.

ATEEZ’s San shot to fourth place after seeing a whopping 815.27 per cent increase in his brand reputation index since last month, bringing his total score to 1,919,276 for July.

Finally, CORTIS’s Keonho rounded out the top five with a brand reputation index of 1,902,631, marking a 5.77 per cent rise in his score since June.

See the top 30 for this month below!