July Drama Actor Brand Reputation Rankings Announced

July 17, 2026

The Korean Business Research Institute has revealed this month’s brand reputation rankings for drama actors!

The rankings were determined through data analysis of the media coverage, participation, interaction and community indices of 100 actors who appeared in dramas that aired between 14 June and 14 July.

So Ji Sub, who is currently tearing up the screen in the hit drama “Agent Kim Reactivated,” topped this month’s list with a brand reputation index of 6,583,287. Top phrases in his keyword analysis included “paternal love,” “tune in,” and “middle-aged vigilante,” while his highest-ranking related terms included “solid,” “satisfying,” and “weighty.” So Ji Sub’s positive–negative analysis also showed 93.58 per cent positive reactions.

Heo Nam Jun, who recently stole hearts in “My Royal Nemesis,” took second place with a brand reputation index of 5,934,217 for the month.

“Teach You a Lesson” stars Kim Moo Yul and Jin Ki Joo took the next two spots on the list: Kim Moo Yul ranked third with a brand reputation index of 5,562,319, while Jin Ki Joo followed in fourth with a score of 4,078,934.

Park Ji Hoon, who most recently starred in “The Legend of Kitchen Soldier,” came in a close fifth with a brand reputation index of 4,037,804 for July.

See the top 29 for this month below.