July Idol Group Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for all idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction and community awareness indices of various idol groups, using big data collected from 15 June to 15 July.

BTS retained their top spot this month with a brand reputation index of 6,518,675. Top-ranking phrases in the group’s keyword analysis included “ARMY,” “London concert,” and “world tour,” while their highest-ranking related terms included “collaborate,” “record,” and “create.” BTS’s positivity–negativity analysis showed 92.57 per cent positive reactions.

Meanwhile, CORTIS maintained their position in second place with a brand reputation index of 5,409,892.

I.O.I came in a close third for July with a brand reputation index of 5,214,323.

RESCENE held steady in fourth place with a brand reputation index of 5,014,734, marking an 18.40 per cent increase in their score since last month.

Finally, TWICE rounded off the top five with a brand reputation index of 3,866,983, marking a 36.38 per cent rise in their score since June.

See the top 30 for this month below!

1. BTS
2. CORTIS
3. I.O.I
4. RESCENE
5. TWICE
6. SEVENTEEN
7. BLACKPINK
8. ILLIT
9. IVE
10. aespa
11. NCT
12. BIGBANG
13. ATEEZ
14. Red Velvet
15. OH MY GIRL
16. MONSTA X
17. EXO
18. Wanna One
19. i-dle
20. TWS
21. KiiiKiii
22. HIGHLIGHT
23. BTOB
24. Stray Kids
25. LE SSERAFIM
26. NMIXX
27. SHINee
28. Super Junior
29. fromis_9
30. Apink

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