July Idol Group Brand Reputation Rankings Announced

July 15, 2026

The Korean Business Research Institute has revealed this month’s brand reputation rankings for all idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction and community awareness indices of various idol groups, using big data collected from 15 June to 15 July.

BTS retained their top spot this month with a brand reputation index of 6,518,675. Top-ranking phrases in the group’s keyword analysis included “ARMY,” “London concert,” and “world tour,” while their highest-ranking related terms included “collaborate,” “record,” and “create.” BTS’s positivity–negativity analysis showed 92.57 per cent positive reactions.

Meanwhile, CORTIS maintained their position in second place with a brand reputation index of 5,409,892.

I.O.I came in a close third for July with a brand reputation index of 5,214,323.

RESCENE held steady in fourth place with a brand reputation index of 5,014,734, marking an 18.40 per cent increase in their score since last month.

Finally, TWICE rounded off the top five with a brand reputation index of 3,866,983, marking a 36.38 per cent rise in their score since June.

See the top 30 for this month below!