July Movie Star Brand Reputation Rankings Announced

July 17, 2026

The Korean Business Research Institute has revealed this month’s brand reputation rankings for film actors.

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indices of 50 popular movie stars, using big data collected from 17 June to 17 July.

Hwang Jung Min shot to the top of this month’s list after seeing a staggering 265.16 per cent increase in his brand reputation index, bringing his score to 5,064,423 in July.

High-ranking phrases in Hwang Jung Min’s keyword analysis included “HOPE,” “Cannes Film Festival,” and “sci-fi action,” while his highest-ranking related terms included “record,” “look forward to,” and “fight desperately.” The actor’s positivity-negativity analysis also revealed a score of 91.04 per cent positive reactions.

Koo Kyo Hwan took second place for the month with a brand reputation index of 4,822,716, while Zo In Sung ranked third with a score of 4,124,315.

Park Ji Hoon came in at a close fourth with a brand reputation index of 4,118,407, and Gong Yoo rounded out the top five for July with a score of 4,030,043.

See the top 30 for this month below!