July Star Brand Reputation Rankings Announced

The Korean Business Research Institute has published its brand reputation rankings for all stars for July.

The rankings were determined through an analysis of various stars’ media coverage, consumer participation, interaction and community awareness indices, using big data collected from 28 June to 28 July.

BTS rose to the top of the list this month with a brand reputation index of 8,131,706, marking a 21.71 per cent increase in their score since June.

RESCENE rose to second place after seeing a 71.25 per cent rise in their brand reputation index, bringing their total score to 7,974,809 for July.

Meanwhile, Lim Young Woong took third place for the month with a brand reputation index of 5,814,144.

So Ji Sub came in a close fourth with a brand reputation index of 5,541,602 for July.

Finally, Yu Jae Seok rounded out the top five with a brand reputation index of 5,303,088, marking a 3.33 per cent increase in his score since June.

See the top 30 for this month below.

1. BTS
2. RESCENE
3. Lim Young Woong
4. So Ji Sub
5. Yu Jae Seok
6. CORTIS
7. Hwang Jung Min
8. IVE
9. Park Ji Hoon
10. SEVENTEEN
11. PSY
12. aespa
13. BLACKPINK
14. Yoon Kyung Ho
15. TWICE
16. Park Ji Hyeon
17. Lee Jung Hoo
18. Park Ji Sung
19. Gong Yoo
20. Kim Yong Bin
21. I.O.I
22. BIGBANG
23. LE SSERAFIM
24. Jun Hyun Moo
25. Lee Dong Wook
26. Kim Go Eun
27. Jun Ji Hyun
28. Sung Si Kyung
29. Ha Jung Woo
30. Kim Jong Kook

Watch BTS’s docu-series “BREAK THE SILENCE” with subtitles below:

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And watch So Ji Sub in his film “Confession” below:

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