June Advertisement Model Brand Reputation Rankings Announced

June 10, 2026

The Korean Business Research Institute has revealed this month’s brand reputation rankings for advertising models!

The rankings were determined through an analysis of consumer behaviour, using big data collected from 4 May to 4 June. The Korean Business Research Institute evaluated the participation, communication, media and social values of popular advertising models in order to calculate each star’s total brand reputation index for the month.

Lim Young Woong topped this month’s list with a brand reputation index of 2,495,542 for June. High-ranking phrases in his keyword analysis included “Hero Generation,” “concert,” and “positive influence,” while his highest-ranking related terms included “outstanding,” “record,” and “donate.” Lim Young Woong’s positivity-negativity analysis also revealed a score of 92.67 per cent positive reactions.

Byeon Woo Seok took second place with a brand reputation index of 2,408,653, while Park Ji Hoon came in at a close third with a score of 2,402,006.

BTS ranked fourth with a brand reputation index of 2,206,276, and Lee Soo Ji shot to fifth place after seeing a staggering 1,094.68 per cent increase in her brand reputation index, bringing her score for June to a total of 2,079,800.

See the top 30 for this month below!