June Variety Star Brand Reputation Rankings Announced

June 30, 2026

The Korean Business Research Institute has published this month’s brand-reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indices of 50 popular entertainers, using big data collected from 6 May to 6 June.

Yu Jae Seok continued his reign at the top of the list this month with a brand reputation index of 5,510,453. High-ranking phrases in his keyword analysis included “Jae Seok’s B&B Rules!”, “You Quiz on the Block,” and “How Do You Play?”, while his highest-ranking related terms included “comfortable,” “heartwarming,” and “talk.” Yu Jae Seok’s positivity–negativity analysis also revealed a score of 94.13 per cent positive reactions.

Kim Jong Kook rose to second place with a brand reputation index of 3,114,066, marking a 32.39 per cent increase in his score since May.

HaHa came in a close third with a brand reputation index of 3,094,165, marking a 1.26 per cent rise in his score since last month.

Lee Soo Ji jumped to fourth place after seeing a 77.55 per cent increase in her brand reputation index since May, bringing her total score to 2,877,256.

Finally, Jun Hyun Moo rounded out the top five with a brand reputation index of 2,711,999 for June.

See the top 30 for this month below!