May Idol Group Brand Reputation Rankings Announced

May 14, 2026

The Korean Business Research Institute has revealed this month’s brand reputation rankings for all idol groups!

The rankings were determined through an analysis of consumer participation, media coverage, interaction, and community awareness indices of various idol groups, using big data collected from 14 April to 14 May.

BTS maintained their top position this month with a brand reputation index of 10,608,366. High-ranking phrases in the group’s keyword analysis included “ARMY,” “Mexico concert,” and “ARIRANG,” while their highest-ranking related terms included “sing along,” “perform,” and “record.” BTS’s positivity-negativity analysis revealed a score of 95.53 per cent positive reactions.

IVE also retained their position in second place with a brand reputation index of 5,538,659 for May.

BLACKPINK rose to third place with a brand reputation index of 5,121,648, marking a 14.74 per cent increase in their score since last month.

Meanwhile, SEVENTEEN secured fourth place for May with a brand reputation index of 3,450,894.

Finally, CORTIS climbed to fifth place with a brand reputation index of 2,951,892, reflecting a remarkable 201.71 per cent increase in their score since April.

Check out the top 30 for this month below!