May Movie Star Brand Reputation Rankings Announced

May 20, 2026

The Korean Business Research Institute has revealed this month’s brand reputation rankings for film actors.

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular movie stars, using big data collected from 19 April to 19 May.

The stars of the hit film “The King’s Warden” once again claimed the top spots on this month’s list: Yoo Hae Jin took first place with a brand reputation index of 8,030,288 for May, while Park Ji Hoon came in second with a score of 7,295,506.

High-ranking phrases in Yoo Hae Jin’s keyword analysis included “The King’s Warden,” “Baeksang Arts Awards Grand Prize,” and “actor with a 10-million-cinema-goer film,” while his highest-ranking related terms included “harmless,” “friendly,” and “donate.”

Mun Ka Young took third place with a brand reputation index of 4,756,803, marking a 57.93 per cent increase in her score since last month.

Jung Woo shot to fourth place after seeing a staggering 321.18 per cent rise in his brand reputation index since April, bringing his total score to 4,696,796.

Finally, Yoon Kyung Ho rounded out the top five with a brand reputation index of 4,275,625 for May.

Check out the top 30 for this month below!