Movie Star Brand Reputation Rankings Announced

July 2, 2026

The Korean Business Research Institute has revealed this month’s brand-reputation rankings for film actors.

The rankings were determined through an analysis of the consumer participation, media coverage, interaction and community awareness indices of 50 popular film stars, using big data collected from 18 May to 18 June.

Koo Kyo Hwan topped this month’s list after a 146 per cent increase in his brand-reputation index since last month, bringing his total score to 10,396,316. High-ranking phrases in his keyword analysis included “Colony,” “Jun Ji Hyun,” and “Seo Young Cheol,” while his highest-ranking related terms included “transform,” “flawless,” and “outstanding.”

Park Ji Hoon took second place with a brand-reputation index of 9,578,276, marking a 31.29 per cent rise since last month.

Jin Ki Joo ranked third with a brand-reputation index of 6,716,512, while Jun Ji Hyun came in a close fourth with a score of 6,427,048.

Finally, Kim Moo Yul shot to fifth place after an astonishing 498.43 per cent increase in his brand-reputation index, bringing his total score to 5,380,920.

See the top 30 for this month below.