[pann] HYBE, LOSES LAWSUIT AGAINST THE YOUTUBER WHO SLANDERD ILLIT

“[…] Belift Lab, and the five members of ILLIT (Yunah, Minju, Moka, Wonhee, and Iroha), against the defendant, Fastview at the sentencing hearing held this afternoon.

[…]

HYBE and others filed a lawsuit for damages worth 280 million won against Fastview […] HYBE claimed that the channels operated by Fastview posted malicious content, such as claims that “an ILLIT member mentioned a specific food item for the purpose of slandering a NewJeans member” and that “HYBE and HYBE artists are associated with a specific religion.” They argued that this constitutes an act of “reverse viral marketing” intended to intentionally slander specific companies and artists.”

2. [+42, -4]

HYBE and ILLIT sued the wrecker claiming that they were behind the negative virality content and lost ㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋ It’s my first time seeing a big agency lose against a wrecker

“Meanwhile, the core of this investigation appears to lie in determining whether former Fastview executive A planned and produced the videos in question “exclusively.” If the investigation newly reveals that there was a “mastermind” behind the series of smear attempts, also known as “reverse viral marketing,” this could escalate into a “major scandal” that shakes not only K-pop but the entire domestic entertainment industry.”

3. [+41, -1]

HYBE is so embarrassing ㅋㅋㅋㅋㅋ