Rising Star Brand Reputation Rankings Announced

May 2, 2026

The Korean Business Research Institute has published this month’s brand reputation rankings for rising stars!

The rankings were determined through an analysis of various rising stars’ media coverage, consumer participation, interaction, and community awareness indices, using big data collected from 30 March to 30 April.

Byeon Woo Seok soared to the top of this month’s list after seeing an astonishing 197.57 percent increase in his brand reputation index since March, bringing his total score to 4,253,555.

Park Ji Hoon claimed second place for the month with a brand reputation index of 3,751,995, while Kim Yong Bin secured third place with a score of 3,424,573.

Heo Kyung Hwan came in a close fourth with a brand reputation index of 3,424,573, marking a 47.05 percent increase in his score since last month.

Finally, KiiiKiii rounded out the top five with a brand reputation index of 3,292,702, reflecting a 22.34 percent rise since March.