September Boy Group Member Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand-reputation rankings for individual boy-group members.

The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indices of 755 boy-group members, using big data collected from August 19 to September 19.

BTS’s Jimin retained his top position this month with a brand-reputation index of 3,905,514. High-ranking phrases in his keyword analysis included “ARMY,” “Who,” and “Like Crazy,” while his highest-ranking related terms included “beautiful,” “prove,” and “record.” Jimin’s positivity–negativity analysis also revealed a score of 93.82 per cent positive reactions.

BIGBANG’s G-Dragon rose to second place with a brand-reputation index of 3,517,368, marking a 56.04 per cent increase in his score since August.

ATEEZ’s San maintained his position in third place with a brand-reputation index of 3,296,639 for September.

BTS’s Jungkook came in a close fourth with a brand-reputation index of 3,165,241, marking a 1.51 per cent rise in his score since last month.

Finally, BTS’s Jin rounded off the top five with a brand-reputation index of 2,873,340, marking a 0.74 per cent increase in his score since August.

See the top 30 for this month below.

1. BTS’s Jimin
2. BIGBANG’s G-Dragon
3. ATEEZ’s San
4. BTS’s Jungkook
5. BTS’s Jin
6. BTS’s V
7. ATEEZ’s Wooyoung
8. TVXQ’s Yunho
9. Wanna One’s Kim Jae Hwan
10. CORTIS’s Keonho
11. BIGBANG’s Daesung
12. NCT’s Doyoung
13. Wanna One’s Park Ji Hoon
14. Wanna One’s Ong Seong Wu
15. BIGBANG’s Taeyang
16. BTS’ Suga
17. CORTIS’s Juhoon
18. EXO’s Baekhyun
19. RIIZE’s Wonbin
20. BTS’s RM
21. SHINee’s Minho
22. NU’EST and Wanna One’s Hwang Minhyun
23. ATEEZ’s Hongjoong
24. BTS’s j-hope
25. Wanna One’s Kang Daniel
26. CORTIS’s Seonghyeon
27. Super Junior’s Kim Heechul
28. ATEEZ’s Yunho
29. ATEEZ’s Seonghwa
30. SEVENTEEN’s Jun