September Drama Actor Brand Reputation Rankings Announced

September 16, 2026

The Korean Business Research Institute has revealed this month’s brand-reputation rankings for drama actors.

The rankings were determined through an analysis of media coverage, participation, interaction and community indices for 50 actors who appeared in dramas broadcast between 15 August and 15 September.

Kong Hyo Jin, the star of the hit drama “A Bona Fide Killer,” topped this month’s list with a brand reputation index of 2,800,097. High-ranking phrases in her keyword analysis included “A Bona Fide Killer,” “rom-com queen,” and “one shot, one kill,” while her highest-ranking related terms included “prove,” “ordinary,” and “cold-hearted.” Kong Hyo Jin’s positivity-negativity analysis also revealed a score of 90.97 per cent positive reactions.

Song Kang, who is currently starring in “Four Hands, Two Sonatas,” took second place with a brand reputation index of 2,120,872.

Jung Jun Won of “A Bona Fide Killer” ranked third with a brand reputation index of 2,086,970, while Lee Jun Young of “Four Hands, Two Sonatas” came in at a close fourth with a score of 2,030,954.

Ha Seok Jin, who is currently starring in “Love on the Menu,” rounded out the top five with a brand reputation index of 1,956,338.

See the top 30 for this month below.