September Star Brand Reputation Rankings Announced

October 1, 2026

The Korean Business Research Institute has published its brand reputation rankings for all stars for September.

The rankings were determined through an analysis of various stars’ media coverage, consumer participation, interaction, and community awareness indexes, using big data collected from 29 August to 29 September.

RESCENE continued their reign at the top of the list this month with a brand reputation index of 10,516,714, marking a 3.31 per cent increase in their score since August.

Footballer Son Heung Min shot to second place after seeing a whopping 373.02 per cent rise in his brand reputation index, bringing his total score to 8,514,454 for September.

Lim Young Woong came in a close third with a brand reputation index of 8,104,844, marking an 11.94 per cent increase in his score since last month.

BTS took fourth place for September with a brand reputation index of 7,712,076, while Yu Jae Seok rounded out the top five with a score of 6,274,256.

See the top 30 for this month below.