September Variety Star Brand Reputation Rankings Announced

September 24, 2026

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indices of 50 popular entertainers, using big data collected from 5 August to 5 September.

Yu Jae Seok retained his top spot this month with a brand reputation index of 4,809,272. High-ranking phrases in his keyword analysis included “How Do You Play?”, “You Quiz on the Block,” and “Running Man,” while his highest-ranking related terms included “talk,” “funny,” and “consistent.” Yu Jae Seok’s positivity–negativity analysis also revealed a score of 92.83 per cent positive reactions.

Lee Sung Min rose to second place with a brand reputation index of 3,307,041, marking a 20.62 per cent increase in his score since August.

Shin Dong Yup climbed to third place with a brand reputation index of 2,060,255, marking a 42.15 per cent rise in his score since last month.

Kim Jong Kook took fourth place with a brand reputation index of 1,538,092, while Kang Ho Dong came in at a close fifth with a score of 1,481,250.

See the top 30 for this month below!