SUPER JUNIOR-M’s Zhoumi Appointed CEO Of SM Entertainment And Tencent Music Entertainment Group Joint Venture

SUPER JUNIOR-M’s Zhoumi has been appointed CEO of a Chinese joint venture established by SM Entertainment and Tencent!

On 27 August, SM Entertainment announced the formation of STE, a joint venture with Tencent Music Entertainment Group (TME) in Beijing, and appointed Zhoumi as its CEO. The venture follows a memorandum of understanding signed by SM and TME in May last year.

Building on the partnership between the two companies, STE will oversee SM Entertainment and TME’s project to develop a new Chinese idol group, with the aim of debuting the group within two to three years. The company will manage the entire process from casting auditions to local management in China following the group’s debut.

In addition to the new group, STE will also manage SM artists’ activities in the Chinese market. In particular, STE will handle the Chinese management of NCT DREAM member Renjun and WayV members YangYang and Xiaojun, including local promotions and support for their activities in China.

Zhoumi said, “I am pleased to serve as the representative of the joint venture, which was created based on the strong trust and strategic vision of SM and TME. By combining SM’s strengths in IP and content production with the characteristics of the Chinese market, I will deliver distinctive content and create meaningful results as a bridge between the two companies.”

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