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Home Netizen [theqoo] THE “HYUNDAI DEPARTMENT STORE CORE” THAT IS BECOMING A TREND AMONG GIRLS NOWADAYS
[theqoo] THE “HYUNDAI DEPARTMENT STORE CORE” THAT IS BECOMING A TREND AMONG GIRLS NOWADAYS

[theqoo] THE “HYUNDAI DEPARTMENT STORE CORE” THAT IS BECOMING A TREND AMONG GIRLS NOWADAYS

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October 2, 2026
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“Hyundai Department Store Core”? 

It refers to the vibe of a rich girl visiting a department store but having nothing left to buy. The key points are the subtly luxurious aura and a chic vibe that you exude effortlessly, just like actress Moon Gayoung!

“Attempting the Hyundai Department Store Core with a silk shirt”

“Shall we explore the styling formula that creates the mood of Hyundai Department Store Core, something luxurious and sophisticated even without elaborate styling?”

“Yes, we’re talking about Hyundai Department store”

“Matching natural and sophisticated items rather than playing with logos”

“A minimal look, where the accessory is the point”

The key is to achieve a look that seems effortless yet high-end, like the daughter of a wealthy family who casually browses a department store but feels indifferent because she already owns everything and has nothing left to buy.

1. I’m getting secondhand embarrassment 

2. It’s not enough to just wear clothes; you need to fill your head by reading books like actress Moon Gayoung too

3. In Korea, the term “Old Money” sounds way too much like “pro-Japanese,” so people are coming up with all sorts of other names for it ㅋ

4. So substituting any terms just to stay away from *that* expression…ㅋ

5. Wait, wasn’t there a fashion term for something like this? Was it “Old Money” look? Anyway, suddenly calling it “Department Store Core”? ㅋㅋ That just makes it look even cheaper

6. This all comes down to aura, which I don’t have. So it’ll be hard for me to copy it ㅋㅋㅋ

7. Can we stop obsessing over rich family daughters looks? ㅋㅋㅋㅋㅋㅋ

8. This is such bullsh*t…

9. I once experienced the real deal at Galleria. There was a woman dressed in a tracksuit and slippers, dragging a small suitcase around the luxury section, paying with stacks of 10,000-won bills, and stuffing her purchases into the suitcase before leaving. She was apparently a famous “Madam” among the staff; whenever she walked by, employees from other stores would rush out to greet her

10. It’s just ridiculous. Why do people look up to that sort of thing? Ugh, it’s not like doing that makes themselves filthy rich or anything, isn’t it just a forced trend?

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