[theqoo] THE SCALE OF COLOR COSMETICS COMPANIES HAS SURPRISED MANY

2025 Hierarchical Revenue Pyramid of Color Cosmetics Brands

1st tier – over 100 billion won (~65M USD)

Clio

TIRTIR

Rom&nd

ETUDE

2nd tier – 60 billion – 90 billion won (~36M – 59M USD)

Too cool for school

Dasique

Espoir

Jung Saem Mool

Bbia

Hince

Amuse

3rd tier – 30 billion – 50 billion won (~19M – 33M USD)

Laka

DYD (Lily Byred)

Tfit

I’M MEME

4th tier – below 30 billion won (~19M USD)

Chosungah Cosmedic

2aN

Forencos

Mude

Alternative Stereo

What is ETUDE selling…? 

1. ETUDE’s shadow is amazing… also, I went through so many of their mascara fixer 

2. I didn’t know about TIRTIRㅋㅋㅋㅋ

3. Are all those TIRTIR sales from overseas?

4. TIRTIR is the most intriguing… I heard from a Japanese person that it’s not well-known in Korea, but it’s a brand that became popular in Japan thanks to effective marketing

5. It’s my first time hearing about TIRTIR

6. TIRTIR’s foundation is good

7. It’s my first time hearing about I’M MEME in 10 years

8. Forencos, please don’t disappearㅠㅠ Also, please reduce the pigmentation a bitㅜㅜ

9. TIRTIR’s cushions are totally good

10. My foreign co-workers asked me “How do you not know about TIRTIR’s foundation?” and gifted me this…ㅋㅋ Seems like they’re famous