[theqoo] WHY IS KIM SOOHYUN’S FIRST APPEARANCE AS A PRESENTER… SMART ‘WIN-WIN’ CHOICE

August 28, 2026

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Kim Soohyun is poised to make a natural return to the domestic public, building on the enduring global popularity confirmed overseas, while the TMA is expected to elevate its own profile by hosting the top star’s first domestic comeback appearance.

In the meantime, Kim Soohyun has been gradually expanding the scope of his activities, ranging from overseas commercial shoots to appearances on Indonesian broadcasts. With the added decision to attend an official domestic event, the timeline for his comeback appears to be accelerating.

In this regard, choosing to make a return to the domestic stage as an award presenter is a noteworthy decision. It is neither an immediate return to public scrutiny through a new project nor an event centered entirely around the individual. Serving as a presenter, stepping onto the stage briefly to hand over a trophy in celebration of the featured artist, offers a way to naturally reveal one’s current self to the public while carrying relatively little pressure.

The fact that the stage is a major K-pop awards ceremony is also a perfect match. This is because the global recognition of Kim Soohyun, who has built a solid fan base across Asia through hits like *My Love from the Star* and *Queen of Tears*, aligns seamlessly with the nature of a music awards ceremony that commands the attention of K-pop fans worldwide.

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source: https://m.entertain.naver.com/now/article/109/0005596430

original post: here

1. ㅗ

2. Pfft, this is hilariouus

3. This is definitely going to flop

4. “Win-win”????ㅋㅋㅋㅋㅋ You’re sh*tting me

5. Win-win ㅋㅋㅋㅋ Are they trying to cancel that show?

6. They’re being so rude towards the singing industry

7. Win-win f*ck, what do they think the singing industry is?

8. Where is the win-win? Are they ignoring the singers and idols fans? Why are we always inviting actors to award shows?

9. Why would it be win-win? This is so nonsense