May Boy Group Brand Reputation Rankings Announced

May 10, 2026

The Korean Business Research Institute has revealed this month’s brand reputation rankings for male idol groups!

The rankings were determined through an analysis of consumer participation, media coverage, interaction, and community indices of various boy groups, using big data collected from 9 April to 9 May.

BTS continued their reign at the top of the list with a brand reputation index of 10,428,385 for May. High-ranking phrases in the group’s keyword analysis included “ARMY,” “ARIRANG,” and “Mexico,” while their highest-ranking related terms included “sold out,” “invite,” and “surpass.” BTS’s positivity-negativity analysis also revealed a score of 93.47 per cent positive reactions.

SEVENTEEN rose to second place with a brand reputation index of 4,621,979, marking an 18.61 per cent increase in their score since April.

BIGBANG took third place with a brand reputation index of 3,362,832, marking a 22.94 per cent rise in their score since last month.

CORTIS jumped to fourth place after seeing a 68.03 per cent increase in their brand reputation index, bringing their score to 3,142,397 for the month.

Finally, EXO rounded out the top five with a brand reputation index of 2,489,847 for May.

Check out the top 30 for this month below!