October Advertisement Model Brand Reputation Rankings Announced

October 5, 2026

The Korean Business Research Institute has revealed this month’s brand reputation rankings for advertising models!

The rankings were determined through an analysis of consumer behaviour, using big data collected from 5 September to 5 October. The Korean Business Research Institute evaluated the participation, communication, media and social values of popular advertising models in order to calculate each star’s total brand reputation index for the month.

BTS held on to their place at the top of the list with a brand reputation index of 4,009,253, marking a 1.96 per cent increase in their score since September. Top-ranking phrases in the group’s keyword analysis included “ARMY,” “ARIRANG,” and “ambassador,” while their highest-ranking related terms included “power of influence,” “fan loyalty,” and “highly influential.” BTS’s positivity–negativity analysis also revealed a score of 93.85 per cent positive reactions.

RESCENE maintained their position in second place with a brand reputation index of 3,716,679, marking an 8.42 per cent rise in their score since last month.

Meanwhile, Lim Young Woong remained in third place with a brand reputation index of 1,519,748 for October.

IVE rose to fourth place with a brand reputation index of 1,246,560, while Kim Do Yeong rounded out the top five with a score of 1,082,144.

See the top 30 for this month below.