May Individual Rookie Idol Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual rookie idols!

The rankings were determined through an analysis of consumer participation, media coverage, interaction, and community awareness indexes of various rookie idols, using big data collected from 5th April to 5th May.

ILLIT’s Wonhee maintained her position at the top of the list with a brand reputation index of 362,881 for May. High-ranking phrases in her keyword analysis included “cheek fat,” “It’s Me,” and “techno,” while her highest-ranking related terms included “mature,” “cute,” and “advertise.” Wonhee’s positivity-negativity analysis also revealed a score of 92.05 percent positive reactions.

Hearts2Hearts’ Ian took second place with a brand reputation index of 280,271, and CORTIS’s Keonho ranked third with a score of 188,707.

TWS’s Dohoon came in a close fourth with a brand reputation index of 185,363, while his bandmate Shinyu rounded out the top five with an index of 171,957, marking a 44.05 percent increase in his score since April.

Check out the top 30 for this month below!

1. ILLIT’s Wonhee
2. Hearts2Hearts’ Ian
3. CORTIS’s Keonho
4. TWS’s Dohoon
5. TWS’s Shinyu
6. KiiiKiii’s Haum
7. Hearts2Hearts’ Jiwoo
8. KiiiKiii’s Kya
9. ILLIT’s Minju
10. ILLIT’s Moka
11. Hearts2Hearts’ Stella
12. CORTIS’s Seonghyeon
13. Hearts2Hearts’ Yuha
14. MEOVV’s Anna
15. Hearts2Hearts’ A-na
16. Hearts2Hearts’ Ye-on
17. Hearts2Hearts’ Carmen
18. Hearts2Hearts’ Juun
19. CORTIS’s Juhoon
20. TWS’s Jihoon
21. KiiiKiii’s Jiyu
22. TWS’s Youngjae
23. KiiiKiii’s Leesol
24. ILLIT’s Yunah
25. BABYMONSTER’s Ahyeon
26. ifeye’s Kasia
27. BABYMONSTER’s Asa
28. CORTIS’s James
29. KATSEYE’s Yoonchae
30. RESCENE’s Minami